Website Design | Content Management System
Combining strong sales and marketing backgrounds and years of user-oriented design experience, we can quickly create a highly functional and visually appealing website. The websites we create are not only memorable, but keep potential customers coming back.
A professionally designed website can help you attract new prospects, satisfy repeat customers, and generate more sales. We will provide you with a website unique to your business, using a state of the art website design Content Management System. With the Content Management System you’ll be easily able to update all of your content on the website yourself. Of course, if you still find you need our help, or need something done fast and just don’t have the time to do it yourself, we can make any changes or updates to the site for you at a nominal charge.
Whatever your project may entail: small business website, database-driven website, user interface development, e-commerce sites, online promotions, graphic design, multi-media, or simply an invigorating new look, we will deliver on time and within your budget.
We can design your website to be “Search engine optimized” (SEO). SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Read more about our Website Design serivces...
Social Media Marketing
Creating social media sites/accounts may add value to your internet presence and bottom line but only if done properly. Developing a social media strategy is very important and should be done before diving into these social media waters.
With the proliferation of niche sites and communities on the Internet, it’s becoming increasingly important to be part of these communities in order to ensure that your Brand, Messages, Product(s) and Services are seen and perceived in the right light...
With our Social Media Management team we are able to develop a strategy then create and manage your social media sites (Facebook, Twitter and Blogs)
Let SVC Internet Marketing help develop and manage your Social Media Marketing Campaigns, Facebook Pages, Twitter Accounts, YouTube Channels, Blogs, and any another social media site that will help you deliver relevant content and connect with you customers. Read more about our Social Media Marketing services...
Search Engine Optimization | Search Engine Marketing
SVC Internet Marketing is proud to be a white hat SEO agency, we believe that one of the keys to maintaining a successful relationship with our full service SEO clients is transparency. We do everything we can to be as transparent as possible with my clients. We don’t want to give them any reason to doubt what we are doing on behalf of their site.
At SVC we take the time to explaining our process and methodology so that you fully understand our on-site and off-site SEO strategy.
Search Engine Marketing (SEM), optimization of existing websites is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, and paid inclusion. SEM is the practice of buying paid search listings.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term was developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.
Having helped many companies successfully market their businesses, we have the experience and real-world knowledge to help you market your business online.
Pay Per Click Marketing
Implementing a successful paid search campaign is getting more complex as search engines constantly improve their algorithms to score your advertisement and website on quality of relevancy.
A poorly run campaign can cost significantly more and convert far less visitors than a campaign run by a seasoned professional.
Monthly PPC Campaign Management Service Provided:
- Pay Per Click Keyword Research - We conduct research into which keywords and phrases will provide you with the maximum return on their investment.
- Additional Research - We identify niche opportunities within your industry in the pay per click marketplace to give you a competitive edge.
- Account Organization - We organize the structure of the pay per click account into AD Groups or "groupings" based on the relevancy and similarities of the keywords we have researched for you.
- Pay Per Click Ad Writing - We will put together the copy for your Ads and then refine and polish the content so that each word is carefully chosen and placed with the appropriate call to action or offer.
- Ongoing Optimization - Based on your specific needs we will conduct keyword level bid and ad optimization changes.
The most asked question we get asked is 'Should I advertise with Google or Yellow Pages online?' Here is our response to this frequently asked question.
Google Adwords vs Yellow Pages:
Market research shows that people searching for a specific business online tend to use search engines as their first option (Google, Yahoo, Bing, etc). If they cannot locate the business they are looking for with a standard search engine, then they may possibly turn to the Internet Yellow Pages or other business directories.
Over 80% of people use the internet to research a purchasing decision and over 80% of these people use Google to do the searching. Google logs 2 billion searches a day, meaning that up to 300 million people use Google Search a day.
Yes, the Internet Yellow Pages may offer you a placement within their directory, but if your website doesn't show up on the first two to three pages of the major search engines like Google, Bing and Yahoo, your website is virtually nonexistent! The risk you take of not being found among the top search engines allows for your competitor to be found instead. Can you afford to make the assumption that your prospective clients are going to search for you at Yellow Pages Online in order to find you? Probably not.
We encourage our customers to balance their internet marketing budget between Organic Search SEO programs, PayPerClick (Google Adwords) and other paid/free internet directories.
As a reminder, one of the most cost effective Internet Marketing strategies/tools would be to include a Google Adwords PPC campaign (Advertisers select the words that should trigger their ads and the maximum amount they will pay per click. When a user searches Google's search engine on www.google.com ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.)
If you have written articles about your product(s) or services to provide more information to your clients and to increase sales, submitting your article to various article directories will multiply your efforts and ultimately your sales. When someone is looking for information about a particular type of product or service, they are likely to find your information easily. Article Submissions build your reputation, credibility and name recognition in the market and also boost your traffic and sales.
Content Marketing is becoming a very popular marketing tool. Creating unique / targeted content and sharing it online through social media sites, eNewsletters, article / PR sites and your company website is undoubtedly a fantastic way in which businesses can promote their brand. Not only this, content marketing also helps to advertise the products and services, establish expertise, and contribute toward search engine optimization with the help of link building.
SVC can assist in the development and distribition of unique and creative content via social media, eNewsletters, and articles on your compay's website. We offer Content Creation and Submissions services.
Staying connected to your customers is one of the most important aspects of any business; it costs a lot less to keep a customer then it does to find a customer. Email marketing comes of age, people that sign up for your email may be the most valuable customers and prospects you have. With 97% of consumers using email - and 94% of marketers - email is pretty much ubiquitous whether you are sending or receiving. Creating and managing an effective email marketing campaign is becoming more important than ever. Investing in the right email marketing tools and support is imperative. Email marketing will help you connect and stay connected to your customers in a very cost efficient way!
Website Analysis and Optimization
The main areas that usually require attention in order to improve rankings with search engines on the internet are as follows:
- Clean up (optimize) coding on the site so that it conforms to the guidelines which search engines have laid out for websites.
- Content - there needs to be a substantial increase in content on the site, and there needs to be regular updates and additions to that content over time. This will increase the relevancy of the information the site provides, giving it more value in the eyes of the search engines.
- Focus - the content on the site needs to speak to the product and keywords that the client wants and will search for, otherwise known as keywords.
We can recode the site as part of our services in an effort to be search engine friendly. Recoding key areas of the site allow us to ensure that the coding is done in accordance with modern search engine guidelines, allowing the website to degrade onto text only browsers, speech readers and more.
We can help create compelling and relevant SEO (Search Engine Optimization) content for the web pages on the site with your guidance.
We will create title tags, descriptions and keywords for the pages using the best SEO keywords for your business.
Manual Directory Submission Services | Link Building
Manual submissions will be done in directories which are search engine friendly, non reciprocal and are being indexed by search engines regularly. Before submitting a site we do a prior check to ensure your site is not already listed to avoid duplication. Manual submissions are been done with care and in accordance with the web directories guidelines. All Manual Submissions will be done by our expert team members who are proficient in their work.
- 100% static links
- One-way theme based listings
- All website directories will be search engine friendly and regularly indexed.
- You can use different anchor text and descriptions for listings
An important factor in getting a website ranked high in search engines has to do with what is known as Backlinks. If another website links to your site, that is seen as a "vote" for your website in the eyes of the search engines. The more votes (links) you have pointing to your site, the better you will rank. Search engines also analyze the backlinks to your site in several other ways besides sheer number; they also look at how powerful each site is that links to you, how trusted those sites appear to be, and what those sites/pages are about that link to you.
We follow the following Backlink guidelines to ensure you get full value from your link building campaign.
- Link with different title or anchor text
- Links from relevant theme or topic pages
- Links come from different locations on the linking pages
- Links are placed from pages with a varied Page Rank value
- Links do not come from pages that are considered in bad neighbourhoods
- Links come from both old trusted as well as new sites (better mix)
- Links will not have paid linking footprints around them, words such as sponsors or advertisement
- Links come from pages with the same language
We say "NO" to following links
- Links through "redirect" scripts
- "Flash" embedded links
- Time-bound links
- Links from Link Farms
- Links from FFA (Free-For-All) link networks
- Links from pornographic and other sites containing offensive content
- Links from fake PR pages
Consulting / Coaching:
With our extensive experience in managing and devloping businesses, we can help you with strategic planning, marketing, guidance on best practices for your business, existing website analysis and creating your new SEO'ed website.
We are well suited to help you translate the bits-and-bites of the technological world into real-world English with a no nonsense business logic, thanks to our extensive backgrounds in computing and web based technologies.